Case Studies
CASE STUDIES
Solutions for Industry Leading Brands
With over 62 years of Marketing, Product Management, Technology and Consulting Experience our team covers a broad range of industries and company sizes enabling us to create a custom experience for your specific needs.
Mobile Entertainment Company
Challenge
“What types of entertainment are most appealing to our customers and what features and functionality do they value most?”
RESULTS
Palindrome Technology found that there was an incremental $180 in lifetime revenue that could be gained from target customers of the mobile company.
- Validated current segments but discovered much higher monthly wallet spend than anticipated
- Gained a missing detailed understanding of their customers’ current usage of premium mobile features and functionality
- Justified the creation of additional personalized mobile content for consumer use and distribution
- Illustrated that over 80% of targets had a high likelihood of purchasing the new service
- Helped formulate product features and rank them according to importance to their customers
- Determined the key marketing messages that best resonated with prospects and customers.
Leading Business Publisher
Challenge
“Will our customers buy an online product that complements a printed research tool they currently use?”
RESULTS
Palindrome Technology helped a leading business publisher understand the likelihood of customers and prospects in the construction and remodeling industries to use or have interest in their physical cost estimating books through buying an online subscription version of the service.
- Validated their current 5 segments but revealed that, for an online product, they actually only had 2 segments
- Gained an understanding of their customers’ current use of technology and their propensity to use technology-based tools and services
- Justified the creation of additional personalized mobile content for consumer use and distribution
- Illustrated that over 65% of targets had a high likelihood of purchasing the new service
- Helped formulate product features and rank them according to importance to their customers
- Determined the key marketing messages that best resonated with prospects and customers.
- Discovered an annual additional revenue potential of approximately $130 million by revealing that a potential audience of 500K customers would pay approximately $260 per year for the service
Multi-Billion Dollar Technology Company
Challenge
“Who are our best customers and how often will they buy from us?”
RESULTS
A leading electronics manufacturer wanted to learn more about their current customers and their lifetime value. The Palindrome Technology process discovered a potentially significant incremental revenue opportunity.
- Validated key segments
- Reinforced current segmentation structure
- Proved viral potential for product that could be translated to an additional 200K+ new opt-in registrations per year
- Discovered customer propensity to purchase a supplies subscription program a $90 million + revenue opportunity on an annual basis
