Our Process


Inspiring Teamwork and Confidence

Palindrome’s team of strategists cover all key disciplines from creative to content and analytics to engineering.  Our seasoned team is deeply entrenched in ecommerce and digital transformation. We build integrated plans and comprehensive go to market strategies that optimize launch and rapid growth.

Our process specializes in reducing costs, improving productivity while delivering quality, reliability and efficiency.  This enables our customers to have a sustainable, differential advantage over their competition.


Deep Business Understanding
Current Market Research
Understanding of Current Campaigns

Road Mapping
UX Designs
Testing & Learning

Optimize Technology Stack
Develop Growth Technologies
Develop User Experience

Implement Product Developments
Analyze Growth


We do deep market research on your prospects and current customers to better understand their motivations, needs and current behavior so that we can better predict their future online behavior.  Based on our findings and a deep review of your current initiatives, we assess the key changes and approaches that need to be implemented to optimize your business.


We work with your teams to  take all the collective learnings from our discovery phase and map the future schema of your digital business.  Our approach is routed in cognitive science and intuitive UX designs that motivate customers to act. This approach brings out the best customized experiences for each customer set designed in a scalable and optimized fashion.


Our seasoned technologists and transformation team will assess and optimize your current technology stack by recommending the optimal growth oriented technology stack that your company needs to thrive and then work with your internal teams to transform your business with these tools


Our marketing, growth and go to market expertise is used to plan and execute the most optimal launch and growth phases of your marketing initiatives.  Integrated multi-channel lifecycle based initiatives design to drive action and fuel growth. Our rigorous test, learn, optimize and grow process is used everyday to achieve and often exceed your Key Performance Indicators.