Case Studies

Solutions for Industry-Leading Brands

Explore examples of how research and product strategy have helped organizations better understand customers, shape offerings, and identify opportunities.

Mobile Entertainment Company

Challenge: “What types of entertainment are most appealing to our customers, and what features and functionality do they value most?”

Results

  • Found an incremental $180 in lifetime revenue that could be gained from target customers of the mobile company.
  • Validated current segments but discovered much higher monthly wallet spend than anticipated.
  • Gained a missing, detailed understanding of customers' current usage of premium mobile features and functionality.
  • Justified the creation of additional personalized mobile content for consumer use and distribution.
  • Illustrated that over 80% of targets had a high likelihood of purchasing the new service.
  • Helped formulate product features and rank them according to importance to customers.
  • Determined the key marketing messages that best resonated with prospects and customers.

Leading Business Publisher

Challenge: “Will our customers buy an online product that complements a printed research tool they currently use?”

Results

  • Validated their current 5 segments but revealed that, for an online product, they actually only had 2 segments.
  • Gained an understanding of customers' current use of technology and their propensity to use technology-based tools and services.
  • Justified the creation of additional personalized mobile content for consumer use and distribution.
  • Illustrated that over 65% of targets had a high likelihood of purchasing the new service.
  • Helped formulate product features and rank them according to importance to customers.
  • Determined the key marketing messages that best resonated with prospects and customers.
  • Discovered an annual additional revenue potential of approximately $130 million — a potential audience of 500K customers paying approximately $260 per year for the service.

Multi-Billion Dollar Technology Company

Challenge: “Who are our best customers, and how often will they buy from us?”

Results

  • Validated key segments.
  • Reinforced the current segmentation structure.
  • Proved viral potential for a product that could be translated to an additional 200K+ new opt-in registrations per year.
  • Discovered a customer propensity to purchase a supplies subscription program — a $90 million+ revenue opportunity on an annual basis.